Quickstart: from sign-up to your first data

How do you get started with Serpel?

1. 1

   Create your account.

   Sign up on serpel.app with your email address and a password, or with Google. Once your email address is confirmed, 100 welcome credits arrive on your balance. They never expire.

2. 2

   Create a project for your domain.

   Click Create first project, or Project on the projects page, and enter your domain. Name, country and language are optional; without them Serpel uses Germany and German. Serpel removes www. from the domain and keeps a path as the start address for the crawler. The free plan includes 1 project. Nothing runs on its own yet: the project overview shows a checklist with the next steps.

3. 3

   Connect Google Search Console.

   On Search data, click Connect, then Connect with Google, and allow read-only access. You then see real clicks, impressions and queries from Google instead of estimates. This is free. You can connect Bing Webmaster Tools there too, with an API key.

4. 4

   Run your first crawl.

   On Issues, click Start crawl. SerpelBot checks up to 100 pages by default, which costs at most 5 credits. When it finishes you see the audit score, every issue with a fix and the affected pages.

5. 5

   Track your first keywords.

   Open Tracked keywords, click the add button and enter one keyword per line in the Track keywords dialog. Adding keywords is free. Select them and click Check now to get positions right away, or wait for the next scheduled run, which is cheaper.

6. 6

   Add AI prompts.

   On AI visibility, add the questions your customers ask ChatGPT. Each check shows whether ChatGPT cites your domain or mentions your brand, and whether Google’s AI Overview cites you.

7. 7

   Switch on monitoring.

   In the project settings under Monitoring, pick a schedule and an hour and add the email addresses that should get the report. From then on Serpel checks all keywords and prompts on schedule and writes a report after each run.

What do the first steps cost?

Reading data never costs anything. These are the first paid steps, calculated with the current price list. The credits guide lists every price.

New accounts start with 100 credits. Failed checks cost nothing, and a crawl only charges the pages it actually fetched.

Can you do the quickstart from the command line?

Yes. The CLI covers the same steps, except connecting Search Console, which needs the browser. Sign in with a device login, then create the project and start the checks:

serpel auth login
serpel projects create --domain example.com --country GB --language en
serpel crawl start --project <id> --wait
serpel rankings add --project <id> --keyword "coffee beans" --keyword "espresso beans"
serpel rankings run --project <id> --wait
serpel ai add --project <id> --prompt "Where can I buy fresh coffee beans online?"
serpel ai run --project <id>

Coding agents can read the results through the MCP server, and your own tools through the REST API.

Where to go next