Pricing
Pay for checks, not for seats.
Credits are the only currency. Pick a plan for a monthly allowance and higher limits, or stay on Free and top up when you need to.
Free
Start with one project and your start credits, then top up whenever you need more. No subscription needed.
€0no subscription
100 credits to start
Start for free- 1 project
- 50 tracked keywords per project
- 10 AI questions per project
- 250 pages per crawl
- Monitoring every 3 days, weekly
- Dashboard, CLI and API
- Top up credits any time
Starter
For one business or a handful of client sites that you check every few days.
€19per month, incl. VAT
2,000 credits every month
Start with Starter- 5 projects
- 200 tracked keywords per project
- 25 AI questions per project
- 1,000 pages per crawl
- Monitoring every 3 days, weekly
- Dashboard, CLI and API
- Top up credits any time
Pro
Lowest price per creditFor agencies and teams who want daily rankings across many sites.
€49per month, incl. VAT
6,000 credits every month
Start with Pro- 20 projects
- 500 tracked keywords per project
- 50 AI questions per project
- 1,000 pages per crawl
- Monitoring daily, every 3 days, weekly
- Dashboard, CLI and API
- Top up credits any time
Top up any time, on every plan
Credits you buy never expire. Prices include VAT.
- 500 credits for €5
- 1,000 credits for €10
- 2,500 credits for €25
- 5,000 credits for €50
What a credit buys
One credit is worth 1 cent including VAT. Reading your data in the dashboard, the CLI or the API is free.
| Action | Credits |
|---|---|
| Scheduled monitoring, up to top 50per keyword | 2 |
| Scheduled monitoring, top 100per keyword | 3 |
| Rank check right now, up to top 50per keyword | 5 |
| Rank check right now, top 100per keyword | 9 |
| ChatGPT answer checkper question | 2 |
| Google AI Overview checkper question | 2 |
| Keyword researchper search | 8 + 4 per 50 results |
| Keyword research by domainper domain | 4 + 2 per 50 results |
| Site crawlper 20 pages | 1 |
Estimate your monthly credits
Based on price list 2026-10-c, per 30 days
Estimated usage
2,456credits / month
worth €24.56 at 1 cent per credit, incl. VAT
- Rank checks2,000
- AI answer checks400
- Weekly crawl56
Fits into
Pro
3,544 credits left for research and extra checks.
All prices are in euros and include VAT. Plans renew monthly and can be cancelled for the end of the billing period.
FAQ
Questions, answered straight.
What is a credit?
Credits are the only currency in Serpel. One credit is worth €0.01, including VAT. Actions that call live data, like a rank check, a ChatGPT answer check, a keyword search or a crawl, book a fixed number of credits from a public price list. Looking at your data in the dashboard, the CLI or the API is free.
Do credits expire?
Credits you buy and your 100 start credits never expire. The monthly allowance of a Starter or Pro plan renews with every billing period, and the unused part of it expires at the end of that period.
Which search engines and AI assistants does Serpel check?
Rankings come from live Google results on desktop or mobile, down to position 100, nationwide or for a city or postal code. AI visibility covers ChatGPT with web search and Google’s AI Overviews. Search performance data comes from Google Search Console and Bing Webmaster Tools.
Which countries and languages are supported?
43 countries and 22 languages, including the United States, the United Kingdom, Canada, Australia, India, most of Europe, Latin America and key markets in Asia, the Middle East and Africa. Each project has its own country and language, and every tracked keyword can have its own location.
Does the crawler render JavaScript?
Yes, when it is needed. If your server returns an empty app shell, Serpel renders the page in a headless browser and audits what visitors actually see, up to 200 pages per crawl. You can also render every page or turn rendering off per project. The crawler respects robots.txt and crawl-delay, keeps its request rate low and identifies itself with its own user agent.
Can I use Serpel from the terminal or in CI?
Yes. The CLI covers projects, rankings, audits, AI checks, reports and exports. Every command prints JSON with --json, exit codes are documented, and API tokens can be limited to 18 scopes and to specific projects.
Does Serpel work with Claude Code, Cursor and other coding agents?
Yes. Connect any agent with remote MCP support to serpel.app/mcp and sign in once. It can read rankings, search data, crawl issues and recommendations, and paid tools only run within the budget you approve. Agents that can run a terminal command can also use the Serpel CLI. Ready-made plugins for Claude Code, Cursor, Codex, GitHub Copilot and the Gemini CLI are on the roadmap.
How does Serpel handle my data?
Google Search Console is connected read-only through Google’s own sign-in. Every stored access key is encrypted with AES-256-GCM, API tokens are stored only as hashes, and each customer’s data is strictly separated.