Changelog

What is new in Serpel and when it shipped.

Every notable change to Serpel with its date: new features, improvements and fixes across the dashboard, crawler, CLI, API and MCP server.

  1. English everywhere, a section for coding agents and serpel.app

    The whole product now speaks English, serpel.app is the single address for everything, and the website gains a section for coding agents.

    • Newserpel.app is the address of Serpel: website, dashboard, API and MCP server share one domain, and links to earlier addresses redirect there.
    • NewThe website has a new “For coding agents” section with three example terminal sessions in Claude Code, Cursor and Codex, plus the facts on MCP sign-in and budgets.
    • ImprovedThe dashboard, emails, API messages and CLI are fully in English, with British spelling and dates such as 10 Oct 2026. The legal pages and the statutory cancellation label “Verträge hier kündigen” stay in German.
    • FixedMenus, the project switcher, the command palette, tooltips and the save bar are opaque instead of see-through, so the sidebar no longer shows through them.
    • FixedDropdown lists inside dialogs, such as the schedule pickers for report emails, open on top of the dialog instead of behind it.
    • FixedThe links “Set up competitors” and “Email settings” in report emails lead to the right pages. Both used to point at sections that did not exist.
    • ImprovedThe Serpel logo on sign-in and standalone pages leads back to the home page, and the sidebar group above History is titled Activity instead of leaving a gap.
    • Improved“Verträge hier kündigen” sits in the website footer as a quiet text link next to the copyright line and stays reachable from every page.

  2. Deeper audits, an MCP server for coding agents and plan options

    The crawler renders JavaScript and runs far more checks, coding agents can connect over MCP, and the pricing gains Starter and Pro plans with a monthly credit allowance.

    • NewJavaScript rendering: when a server returns an empty app shell, the crawler renders the page in a headless browser and audits what visitors actually see.
    • ImprovedThe site audit grows from 43 to 94 checks, including hreflang, structured data, soft 404 pages, link checks and Core Web Vitals measured through PageSpeed.
    • NewThe MCP server lets Claude Code, Cursor, Codex and other agents sign in with OAuth and use 12 tools for rankings, search data, crawl issues, keyword research and competitors.
    • NewPaid agent tools run only within a budget you approve, with a daily credit limit that you control.
    • NewThe CLI can scan a Next.js project and send a snapshot of its routes and metadata to Serpel, which agents can read over MCP.
    • NewRecommendations come with evidence, data sources and a next action, and you can accept, dismiss or complete each one.
    • NewStarter and Pro plans with a monthly credit allowance are defined next to pay-per-credit use. Online payment opens later in the public beta.
    • ImprovedScheduled monitoring runs in a queue at a lower price than a rank check right now.

  3. A new dashboard with activity history and competitor comparison

    The dashboard is rebuilt with a new sidebar and command palette, and the History page shows what every job cost.

    • NewThe dashboard is rebuilt with a new sidebar and a command palette that offers commands for every page.
    • NewHistory lists jobs, sent report emails and keyword researches with the credits each one cost. Open an entry to see its details, cancel it or run it again.
    • NewCompetitors are compared keyword by keyword.
    • ImprovedSearch data shows a daily trend and compares it with the previous period, and web analytics adds entry pages and devices.
    • ImprovedSlack and Discord are separate webhooks with a channel name, and History shows how long researches and emails took.
    • NewA new audit finding flags a missing llms.txt file.
    • ImprovedCrawl progress shows an estimated page count while the crawl is queued and running.

  4. Monitoring, AI visibility and email reports

    Serpel can now monitor rankings on a schedule, check ChatGPT and Google AI Overviews, and send you reports.

    • NewMonitoring runs produce reports that arrive by email or webhook, and every report email links to an unsubscribe page.
    • NewAI visibility checks whether ChatGPT with web search and Google AI Overviews cite your site for the questions you track.
    • NewLocal rankings, search volume per keyword, saved search results and competitor tracking.
    • NewConnections for Google Search Console, Bing Webmaster Tools and web analytics.
    • NewEvery crawl gets an audit score, and you can compare two crawls.
    • ImprovedThe CLI now covers almost the whole API.
    • FixedLive rank checks are no longer cut off after 60 seconds, and partial Google results are used instead of failing the check.
    • FixedThe CLI says that nothing matches your search instead of claiming that you have no projects or rankings yet.

  5. Project icons and steadier page loads

    Projects show the icon of their website, and pages load reliably when many people use the dashboard at once.

    • NewEach project shows the icon of its website in the project switcher, in search and in the project overview.
    • ImprovedThe crawler picks the best icon from the homepage after every crawl, and projects without one show a globe.
    • FixedPages could fail with a database connection error when many people navigated at the same time. Serpel now limits connections and retries them.

  6. First working version

    The first build of Serpel combines a dashboard, a REST API, a CLI and a crawler.

    • NewA dashboard for keyword research, website audits, rank tracking and optimisation tasks.
    • NewA crawler that audits a website against 43 checks.
    • NewA REST API under /api/v1 that you call with API tokens.
    • NewA command-line tool that signs in through your browser and prints JSON with the --json option.
    • NewA background queue that runs crawls and rank checks.