About Serpel

What is Serpel?

Serpel gives developers and coding agents the SEO data that marketing teams usually get from a dashboard. It covers:

• Rank tracking on Google in 43 countries, on desktop and mobile, down to position 100.
• Site audits with 94 checks and JavaScript rendering.
• AI visibility: whether ChatGPT and Google AI Overviews cite you, and which of 13 AI crawlers can reach your site.
• Search data from Google Search Console, Bing Webmaster Tools and web analytics.

Why does Serpel exist?

Developers now do much of their SEO work in the editor and the terminal, and more of it is delegated to coding agents. That work needs data it can call, script and budget, not only charts in a browser tab.

Search is changing as well. More questions are answered directly by ChatGPT or Google’s AI Overviews, so a Google rank no longer tells the whole story. Serpel tracks both.

What can you check for yourself?

• Pay per credit, no subscription needed. A credit is worth €0.01 including VAT, and new accounts start with 100. A rank check right now costs 5 credits per keyword, a ChatGPT answer check 2 and a crawl 1 per 20 pages. Every price is on the public price list, reading your data is free, and the History page shows what each job cost. Starter and Pro are optional plans with a monthly allowance.
• Data you can take with you. Export issues, keywords, rankings and tasks as CSV from the dashboard, or as CSV or JSON through the CLI and the API. In the settings you can also download your account data or delete your account.
• The same capabilities everywhere. The dashboard, the REST API and the CLI work on the same data, and the CLI covers almost every API endpoint with JSON output. The MCP server gives coding agents 13 tools. Paid tools run only within a daily budget you approve, on a Starter or Pro plan.
• European data storage. Your account and project data sit in a database in Frankfurt, and the application runs there too. The background worker that runs crawls and checks sits on a server in Germany. Some providers are US companies, so the privacy policy, which is in German, lists each provider with its location and safeguards.
• A crawler that identifies itself. SerpelBot only visits sites that someone added as a project, follows robots.txt and crawl-delay, and keeps its request rate low. The crawler page explains what it fetches and how to block it.

Who runs Serpel?

Serpel is operated by Kerem Sinecek, as stated in the imprint (Impressum). The imprint also gives the postal address and the other provider details that German law requires.

Serpel is in public beta. Features can change, and there is no promise of a specific availability. The changelog records what changed and when. The legal pages are in German, and the German version is the binding one.

How can you contact Serpel?

Write to support@serpel.app with questions about Serpel, your account, billing, the crawler or your data. This is the contact address given in the imprint.