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Notes on search, AI answers and the code behind them.

Practical guides on how search engines and AI assistants find, read and cite websites. Written by the Serpel team, with sources for every claim.

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Serpel illustration: Bing Webmaster Tools announcement card showing Topics Portfolio beta beside AI Performance signals and opportunity queries.

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Bing Topics Portfolio beta adds topic views to AI Performance reports

Bing Topics Portfolio beta adds topic-level AI Search signals inside Bing Webmaster Tools for eligible sites.

6 min read