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Notes on search, AI answers and the code behind them.

Practical guides on how search engines and AI assistants find, read and cite websites. Written by the Serpel team, with sources for every claim.

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Serpel illustration: a terminal where a coding agent calls the Serpel MCP tool get_search_performance and lists queries with clicks and positions

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Google Search Console MCP: connect your agent to search data

Set up a Google Search Console MCP server for Claude Code and other agents: the options compared and Serpel’s search performance tool step by step.

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